A Strategic Guide for business leaders in times of crisis

After you have made the initial adjustments necessary and took stock of the cards you are holding, it is time to look forward.

In the first article of this 4-part series, we discussed the initial adjustments you need to make in your business. In the second part, we looked at how to evaluate your situation. Following that, we now turn our sights towards the near and mid-term future. The goal is to understand how to assess our potential moves and think in bets. …

A Strategic Guide for business leaders in times of crisis

Once the urgent priorities are tackled and everyone is on board, it becomes a good moment to step back and evaluate your strategic options for the future. This starts by getting a granular understanding of your situation.

In the first article of this 4-part series, we discussed the initial adjustments you need to make to extinguish the burning fires in your business. In this second part, we will look at how to evaluate your situation in preparation for soon-to-come strategic decisions.

You can do this critical assessment through mainly two perspectives. The first dimension is about getting an understanding of…

A Strategic Guide for business leaders in times of crisis

2020 started in quite an unexpected way for every one of us. While we do our utmost to keep our families and loved ones safe in light of the covid19 pandemic, we also have to carry on with our professional duties, at least for those whose jobs have not been jeopardized.

Working and having exchanges with entrepreneurs, executives and CEOs over the past weeks, it quickly became clear that not addressing the impending change is not an option.

Once the heavy firefighting is addressed, it is time to (re)start thinking strategically.

With the intention to help entrepreneurs and business leaders…

Do you know how successful your product is? And what are the opportunities to increase its success and profitability? Let’s look together at the most relevant Metrics and KPIs you should track for your products. This will give you the necessary information to drive higher performance and success for your product in 2020. Besides, it can also help you make a case to get them internally tracked and reported.

1/ Product Technical Performance Metrics

That’s the basics..too often forgotten. When you build a product, you want it to answer certain functional needs. You also need it to work seamlessly from a technical standpoint. The perfect…

A phased product launch is a progressive roll-out of the new product or feature to the market. Usually, this period is used to iterate on the product and fine-tune it. It is also a good way to work on the scalability of the product with real use cases. Most software companies are launching their product in a phased way.

For example, Facebook features are always piloted to a limited audience before the extended push. Here an example of Facebook piloting page searches and Apple’s ‘Live Photos’.

Let’s look at some key benefits of going for a phased product launch.

Test & improve

You…

Launching a product is always a critical moment for the project and product team..and for the company as a whole. Lots of work has been done during weeks, months (or years sometimes) to build a new product that will possibly change the world, at least (and hopefully) bring additional satisfaction to existing users or extra revenues for the company. Presumably, this new product meets market needs and it is now time to push it to the market and harvest. Well. There is still some more work to do actually.

Launching a product is not just about writing a press release…

You are now ready to start or accelerate your global journey. You have ticked all the preliminary boxes — conf. this article — and now want to sell your plan internally and forecast your potential growth. You need to measure your potential opportunity and you have 3 layers you can look at: Total addressable market (TAM), Served available market (SAM), Target market. The TAM is usually the largest as it includes all the markets you do not serve or target yet. For your growth strategy, this will be the one you want to look at the define the next markets…